Sweet nectar for Viking customers


Viking Direct customers in the UK can now gain Nectar points for their purchases, as the mail order company signs up to the new Nectar Business loyalty programme.

The programme, launched on 17 January, is an extension of Nectar, the UK’s largest consumer loyalty programme, which has been phenomenally successful since it began in September 2002.

General manager of Viking Direct UK, Richard Carvell, said: "By partnering with the UK’s largest and fastest growing loyalty programme, we are able to offer our customers tangible rewards and subsequently further enhance the Viking Direct shopping experience."

The other businesses that have joined the new programme include ICI Dulux Decorator Centres, Brakes, Hertz UK, Magnet Trade and EDF Energy.

Leicester (UK)