Superstat redesigns Workspace brochure


5 February 2007 — Bradford (UK): Superstat’s latest Workspace brochure has been redesigned to "allow dealers to promote themselves as furniture specialists, rather than office products dealers who sell the occasional desk", according to the company.

Superstat says the change in focus is in recognition that furniture is the industry sector with the most growth and highest profit margins.


Marketing director Karly Haley said: "When a dealer gets a furniture lead their first challenge is to convince the customer that they have the capabilities to handle the project, the actual furniture is secondary."


She continued: "Workspace is a corporate brochure for furniture covering everything from space planning and design to delivery and installation, and gives dealers a tool to gain the customers confidence with, before product is even mentioned."