Superstat launches own-brand awareness drive



13 March 2007 — Bradford (UK): The Superstat Group has launched its own-brand range awareness campaign.


The ‘not just for work’ concept is part of a new campaign to increase brand awareness and "emphasise the need for versatile high quality, easy to use everyday products at affordable prices", says the group.


The campaign, which features the popular Bratz dolls camping under suspension files, is said to mark a change in style in traditional product images seen in catalogues.


The new photography is featured in the 2007 Concise catalogue and mailer programmes as well as national marketing campaigns.