25 February 2005 – Bradford (UK): Superstat has launched a new furniture publication designed to promote dealer capabilities to the corporate buyer.
The brochure, titled Workspace, will show off dealer strengths in terms of planning, design, project management and installation in order to help them win large furniture contracts.
Marketing director Karly Beesley said: "Consumers are looking for a total solution to office supplies and that solution must encompass product areas dealers are not necessarily specialists in. Workspace forms part of our strategy to allow dealers to extend their product offering and give the consumer confidence they are dealing with a professional office solutions supplier."
