Summer boost of Initiative at Integra


16 February 2005 – Newport (UK): Integra is to launch a new 40 page catalogue this summer in order to boost its own brand Initiative.

The catalogue, which will be released on 8 July, will introduce a number of new lines to the brand and will be available as both a retail and net priced publication, the group said.

"The feedback we have received from members has also been vital to the progression of the Initiative brand and many of the line extensions are a direct result of member’s suggestions," said Aidan McDonough, group marketing director of Integra. "We will also be carrying out numerous product sampling campaigns to further maximise exposure of the brand."