Storming response to Dymo campaign


29 October 2004 – Uxbridge (UK): The Dymo LabelWriter campaign, which made its TV debut this week, has already exceeded expectations, with orders being placed for the printers within minutes.

Sales director Mike James said: "This time people are going directly to the Where to Buy page on the web site, probably because they’ve seen the advert before and now they want to know where to buy the product."

The first showing of the advert was during the popular evening soap opera Coronation Street.