29 October 2004 – Uxbridge (UK): The Dymo LabelWriter campaign, which made its TV debut this week, has already exceeded expectations, with orders being placed for the printers within minutes.
Sales director Mike James said: "This time people are going directly to the Where to Buy page on the web site, probably because they’ve seen the advert before and now they want to know where to buy the product."
The first showing of the advert was during the popular evening soap opera Coronation Street.
OPI is the global business supplies industry's go-to hub for essential resources, news, analysis, information and networking. A trusted name since 1991, OPI delivers business-critical information through OPI and Independent Dealer magazines, apps, website, events and resources such as industry research, marketing, executive search and dealer sales training.
OPI aims to be a driving force behind the business supplies industry's move towards more effective environmental, social and economic governance. Our goal is to facilitate meaningful conversations that help keep sustainable development at the forefront of every business action.
© Copyright 2018 OPI - All Rights Reserved | Designed by Plugged In Media
