Steve Robinson


Name: Steve Robinson
Job title: Director of merchandising
Company: XPD
What was your first full-time job? Selling animal feed to farmers for a company called Dalgety. The job was OK and I got to eat as much animal feed as I wanted.
What was your first car? A dark brown Triumph 1500. It looked stylish and I looked goooood!
Who was your pin-up as a teenager? Marlene Dietrich – I had a confused childhood, but still have a thing for assertive women.
How do you like to relax? Playing golf.
What bad habits do you have? Playing golf – stupid game.
Do you have an idol? I have one hard-working wife and three idol sons.
What was the first record you bought? The Greatest Hits of Marlene Dietrich.
If you could invite two famous people for dinner, who would they be, and why would you choose them? You guessed it – the first would be Marlene Dietrich. Second would be Oscar Wilde – he’d now be 152 years old and would no doubt have some very witty riposte about being dragged out of his underground retirement.
What is your favourite movie and why? Two choices here. The first is the Summer of ’42. My second choice is Jackass the Movie – why would you not love this movie?
Which sports teams do you support? I’m a lifelong supporter of Leeds United – even when they went down! I’m also a huge Harlequins supporter – and they went down. And I’ve always been a big fan of OPI
What are your favourite food and drink? Guinness and Guinness.
What is your favourite holiday destination? Tobago in the Caribbean – the island famed as the basis for the book Robinson Crusoe. It’s also the most beautiful island imaginable and the people living there are unbelievably trusting.
Have you ever broken the law? Absolutely not. We may not like them, but we cannot just ignore them – laws are there for good reasons.
If you could build your house anywhere, where would it be? I would like to build the first house on the moon as I love open spaces. The downside of course would be that parties on the moon would be crap, as there would be no atmosphere.
What makes you happy? Late at night cruising round the M25 at 90mph, Phil Collins CD up super-loud, few beers, few friends – ah, the open road!
What makes you angry? Stupid questions.
If you could be a superhero, what superpower would you choose to have and why? I’d be the Man from Atlantis – the whole webbed feet thing was very cool.
What is your best piece of advice? A serious one: A strength, if overdone, can become a weakness. Not so much advice as more of a saying, but it’s good anyway.
If you weren’t doing your present job, what would you be doing? I would be working in radio as a voice-over man, apparently.
If you could be God for the day, what miracle would you perform? I would bring Marlene Dietrich and Oscar Wilde back from the grave for a big slap-up dinner.
Can money buy happiness? No, money can’t buy you happiness, but a good cosmetic surgeon can put a smile on your face.
What would you like to be doing in five years’ time? Breathing.
What is your IQ? What’s an IQ?
Describe yourself in two adjectives: Immature and unmathematical.
If you won the lottery, what would be the first item you’d buy? A safety deposit box, probably in a Swiss bank – it just seems like such a cool thing to have.
If you could be invisible for a day, what would you do? Sit in on a meeting between Tony Blair and George Bush and find out why exactly we went into Iraq.
If you could change one thing about yourself, what would it be? I would probably make myself less attractive to women – other men find it intimidating.
Which three items would you want if stranded on a desert island? A bucket, a spade and a small flag.
Have you ever read a book that changed your life? The obvious answer is The Bible. The not so obvious answer is The Goal by Eli Goldratt. This is a very enjoyable and believable business novel that will change the way you look at everything.
If you could be any historical figure for a day, who would you be and why? Probably King Harold in 1066 – I would have ducked!!