Steelcase broadens Boila relationship

Office furniture vendor Steelcase has expanded its relationship with Danish furniture designer Bolia, entering into new territories.

Office furniture vendor Steelcase has expanded its relationship with Danish furniture designer Bolia, entering into new territories.

Steelcase will offer an exclusive curated collection of Bolia designs to its customers in North America and Asia Pacific, building on the current partnership in EMEA.

The agreement follows through on Steelcase’s announcement in March that it would be looking at acquisitions and new marketing partnerships this year as part of a plan to increase its portfolio.

Steelcase entered into a similar partnership in June with West Elm to create new workplace solutions and distribute these through Steelcase’s network of dealers in the US and Canada by the end of the year.

Grand Rapids (MI), USA