31 July 2006 — Framingham (MA): Staples has launched its back-to-school advertising campaign with adverts that marry one of the company’s most memorable early commercials, ‘The Most Wonderful Time of the Year’ with its popular Easy Button.
In the adverts, the Easy Button transforms children into neat, organised students ready for the school year.
Shira Goodman, EVP of marketing, said: "We are the destination for getting kids organised and prepared for the school year. The song and our Easy Button are both uniquely Staples — they remind busy parents, in a fun and memorable way, that we make it easy to get all the supplies their kids need."
