Staples becomes first office superstore to sell Dell products


23 October 2007 — Framingham (MA): Staples is to become the only office superstore to sell Dell products across its network of stores and on its website from 11 November 2007.

Dell’s relationship with Staples is the latest in a series of retail agreements aimed at reaching more customers worldwide.


Michael Dell, chairman and CEO of Dell, said: "With Staples, we are underscoring our commitment to listen to customers and deliver what they want – new and exciting ways to experience Dell’s award winning products with the same great prices and convenience."


Ron Sargent, chairman and CEO of Staples, said: "We know our customers will appreciate the ability to see, touch and immediately take Dell products to the home or office. By becoming Dell’s first comprehensive retailer in the Americas, and deepening our offerings with one of the world’s most respected brands, we’re making it easy to buy great technology products this upcoming holiday season and beyond."


Staples will offer Dell products including laptop and desktop computers, printers, ink and toner cartridges.