19 December 2005 – Sawston (UK): Spicers’ facilities management (FM) stand at its SOS event proved a popular draw, highlighting the growing importance of the product area.
Spicers merchandising manager Jeanette Maillardet said: "There was keen interest in our developing facilities management range and our supportive marketing material. Dealers are becoming more aware of the opportunity that this area presents, offering a fresh target for sales and margin growth in a difficult office products marketplace."
Spicers offers a full suite of marketing to support the dealer in the FM market including 28-page quarterly promotional mailers, an annual 128-page FM catalogue and 2006 category specific 4-page flyers allowing dealers to bespoke price on key FM product lines.
