Smead Europe pulls out of Paperworld


30 June 2005 – Hoogezand (NL): Smead Europe has announced that it will not participate in the 2006 Paperworld trade fair.

Michiel Antal, VP of sales and marketing at Smead Europe said: "This is an example of a trade fair which does no longer fit into our strategy for the coming year."

Smead says it marks a shift in its marketing and sales strategy, away from large scale customer activities in large trade fairs to more individualised and local contacts with relevant parties.