Sharper Image and ‘Max partner up



29 March 2007 — San Francisco (IL): Sharper Image Corporation has announced a multi-year licensing agreement with OfficeMax.


The agreement, which is the first be announced by Sharper Image’s newly created Brand Licensing Division, will offer Sharper Image branded office furniture and accessories made exclusively for OfficeMax under the Sharper Image Office brand.


Products include desks, chairs, shredders, desk sets and accessories, with the first product collection is currently rolling out into OfficeMax stores and additional collections to debut throughout 2007.


Michael D Kitz, VP of product development and imports for OfficeMax said: "Entering into a licensing agreement with Sharper Image comes as we look to differentiate OfficeMax with a brand that is highly desired by customers and to expand our home office furniture selection.


"Today, our customers want to create a home office environment that goes beyond the basics. The Sharper Image Office product line is a nice balance between form, function and style that adds a whole new level of sophistication to OfficeMax’s home office furnishings and complements our commitment to quality."


John W Spotts, senior VP of brand licensing of Sharper Image, said: "We are delighted to establish our first licensing agreement with OfficeMax, a nationally recognised brand and a leader in office supplies. The agreement with OfficeMax presents Sharper Image with an opportunity to expand our access to a large and loyal consumer base. We look forward to a long and successful partnership with OfficeMax."