2 February 2005 – Sandton (RSA): Sanford South Africa’s premium brands have been absorbed by international distributor Jel Corporation, the company has announced.
Under the new agreement, Sanford will retain its brand ownership, while Jel will become the sole distributor for the brands in South Africa, which Sanford hopes will help it to compete more successfully globally.
Merv Kickbush, Sanford International’s general manager of export business, said: "This is a true ‘win-win’ agreement for both parties. For Jel, the deal offers immediate economy of scale, enlarged market share and recurring earnings while riding on Jel’s distribution infrastructure. And Sanford International can concentrate resources on growing its core business as a premier supplier of writing instruments."