Sale of Little Tikes reinforces Rubbermaid’s strategy

 

7 November 2006 — Atlanta (GA): Newell Rubbermaid has completed the sale of its Little Tikes business to MGA Entertainment, a global consumer entertainment products company.

 

The firm said the sale is consistent with the company’s intention to "narrow its portfolio focus" on businesses that are best aligned with its "differentiated product, best cost and consumer branding strategies".