Revamp for BOSS charity

The BOSS Benevolent Fund has been given a more modern name and look.

The BOSS Benevolent Fund has been given a more modern name and look.

The charity is now called The BOSS Business Supplies Charity, with the strapline ‘Caring for our people’. It also has a new logo that ties in with the rebrand undertaken by BOSS earlier this year.

Explaining the changes, the charity’s Chairman Graeme Chapman said: “We found that 70% of young people we asked under 35 didn’t know what a benevolent fund was or what its function was. Therefore, after 90 years we and the Trustees felt now was the time to change to a more modern, recognisable name.”

More information about the BOSS Business Supplies Charity can be found here

London, UK

Latest Articles

Chapman names COL successor

After more than 30 years of leading the Climb of Life (COL), founder Graeme Chapman MBE will hand over the reins…

Dixons Carphone profits plunge

Despite a slight increase in sales for the first half of the year, UK electronics retailer Dixons Carphone reported steep…

Nestlé ups recycling credentials

In light of the global backlash against single-use plastic, Nestlé has announced plans on both sides of the Atlantic to…