Reinvented site unveiled


28 July 2005 – Framingham (MA): Staples has reinvented its website on the back of the most extensive customer research process ever applied to a website


Brian Light, EVP of Staples business delivery, said: "Our expert usability team applied state of the art customer research methodologies to identify characteristics of our key customers so that we could design the site specifically for them."


The site features improved product categorisation and new navigation tabs.