OPI, in partnership with Martin Wilde Associates (MWA), is pleased to announce the publication of its latest research report, The View From The Top: The State Of The OP Industry 2019-20.
This is OPI and MWA’s seventh annual market research study, and it is based on perceptions and forecasts for the OP sector following more than 60 in-depth interviews with senior industry executives from around the world.
The survey shows that core OP sales were resilient in 2019, with more than half of the respondents indicating that traditional product sales had increased versus 2019. Nevertheless, the most widely reported growing categories were in what used to be called adjacencies, such as breakroom, jan/san and PPE.
Another interesting finding is that a majority of the respondents are looking to acquire another business in 2020, although less than half were looking to buy an OP specialist.
Since the interviews were carried out, the world has been hit by the COVID-19 pandemic. Therefore, to ensure that a realistic assessment of the market conditions in 2020 is obtained, survey respondents will be invited to review and revise their initial estimates in a number of areas. These results will be published later in the year as a supplement to the report, and free of charge to all those who purchased the original survey.
For more details about this new State of the Industry report, please click here.