VOW Venture to serve Ireland

UK-based wholesaler VOW has launched its partner accreditation programme in Ireland.

UK-based wholesaler VOW has launched its partner accreditation programme in Ireland.

Resellers in Ireland will be required to adhere to defined criteria in order to ‘unlock’ benefits.

Accreditation can be achieved through attendance at VOW events, adoption of marketing materials and training programmes. Once accreditation has been shown, benefits will become unlocked.

Ashley Burke, VOW Ireland’s Managing Director said: "We’re now looking into migrating some of the UK services across so we can deliver the real value through tailored benefits, tools and services."

Speaking to OPI before the UK launch in April, VOW’s National Sales Director Martin Weedall stressed that the programme was not about commercial gain. "It is not about monetising services," he said. "It has always been about evolving VOW’s partnership programme to give our resellers access to the tools and services they need to grow in a diversifying market, and rewarding their achievement and loyalty."

Sheffield, UK