Whiteout, the popular customer incentive run by UK wholesaler VOW, is back for a new season.
Running from 1 July to 24 December 2022, the programme is open to all VOW Wholesale’s UK customers – they just have to drive sales of the supporting brands throughout the six-month period to win. The vendors taking part this year are: Tork, BIC, Dettol Pro Solutions, Canon, CHERRY, Fellowes Brands, Henkel, ACCO Brands, Exaclair, Jiffy, Avery, Safescan, Nescafé and Brother.
Each month, customers overachieving their monthly sales target by the highest percentage will win between £50-£200 in vouchers. The overall winners will be awarded a place on the Whiteout skiing trip – taking place in March 2023 in the French resort of Chamonix.
VOW customers can keep track of their progress throughout the incentive via the bespoke website: www.vowventureincentive.co.uk. Updated bi-weekly, participants will be able to view their targets and current performance, as well as other information about Whiteout and the supporting brands.
VOW said Whiteout had consistently proved its value to the supporting suppliers. According to sales data from pre-COVID years, vendors taking part averaged 8% (or £14,000 [$18,000] per day) sales growth thanks to the initiative.