The BOSS Benevolent Fund has been given a more modern name and look.
The charity is now called The BOSS Business Supplies Charity, with the strapline ‘Caring for our people’. It also has a new logo that ties in with the rebrand undertaken by BOSS earlier this year.
Explaining the changes, the charity’s Chairman Graeme Chapman said: “We found that 70% of young people we asked under 35 didn’t know what a benevolent fund was or what its function was. Therefore, after 90 years we and the Trustees felt now was the time to change to a more modern, recognisable name.”
More information about the BOSS Business Supplies Charity can be found here
London, UK
