Paperworld Plaza Preview: Different strokes

Paperworld Frankfurt 2015 is shaping up to what could be a very interesting show with the addition of a number of new innovations such as the Paperworld Plaza and the Get Started hall

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The 2015 motto for Paperworld is ‘Always different’ and for its upcoming show (31 January to 3 February), organiser Messe Frankfurt has pulled out all the stops in an attempt to keep exhibitors and visitors satisfied. 

This is essential, as the show has suffered in recent times with the exit of a number of high-profile exhibitors along with declining visitor numbers. Now Messe Frankfurt has instigated a number of initiatives to entice more people back to the show (although visitor numbers still topped 40,000 last year).

The first initiative is Paperworld Plaza – an agreement between Messe Frankfurt and two German trade associations Altenaer Kreis and PBS Industrieverband – that will see the associations’ members exhibit in a separate hall at Paperworld every two years. Companies that have already signed up to exhibit at the Plaza in Hall 3.1 include Durable, edding, Faber-Castell, tesa, Trodat and Staedtler. 

The Paperworld lecture area will also now be hosted in Hall 3.1 under the moniker Paperworld Plaza Academy, and this will offer an extensive programme of lectures including topics such as marketing, trends, trade and sales (and comprise a one-day conference organised jointly with OPI, see right). 

Moving from Hall 3.1 to make way for the Plaza, the Remanexpo has moved into the newly renovated Hall 6. Messe Frankfurt says improvements to the insulation and redesign of the building exterior have improved the climate inside the hall, making it a more suitable area for manufacturers to display their products. So far, vendors that have signed up for the Remanexpo include Armor, Static Control, Katun and OCP.

A second initiative new to Paperworld 2015 – the ‘Get Started’ hall – will be dedicated to international start-ups wanting to showcase their company and products.

The Get Started hall is aimed at companies from outside Germany and those that have never exhibited at an international trade fair. To encourage businesses to sign up, a fully-furnished and equipped stand will be offered at “favourable terms and conditions”, says Messe Frankfurt.

Hall 5.1 is also intended to be a transitional stage for companies that can no longer take part in the area in Hall 6.1, sponsored by the Federal Ministry of Economics and Energy (BMWi), where participation of up-and-coming German firms is limited to two years.

“The large number of registrations received to date confirms that we have paved the right way for a future-oriented platform for the sector,” says Cordelia von Gymnich, VP of Consumer Goods & Entertainment at Messe Frankfurt.

Look out for an in-depth interview on Paperworld 2015 with Cordelia von Gymnich in the February 2015 issue of OPI.