OPI’s European Forum starts near Amsterdam

Around 100 leading industry executives are gathering in the seaside town of Noordwijk, near Amsterdam, for OPI's 2014 European Forum.

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After a relaxed welcome reception and dinner last night, delegates have been attending the first series of presentations and roundtables today, moderated by journalist and author Roy Sheppard.

In the morning, applied futurist Tom Cheesewright gave attendees an insight into some of the trends that are impacting – and which will impact – the way people work and collaborate and what opportunities these could present for the business products industry, while BridgeWorks’ Kim Lear provided an entertaining and thought-provoking look in the mindset of the millennial generation.

There was also a panel discussion with three leading European resellers that tackled the theme of evolving a multichannel strategy.

The afternoon continues with a series of roundtables that will look at some of the key challenges and opportunities facing vendors and resellers.

The first day ends with a Big Interview with former Staples VP of Merchandising Ronny Van Rossem.

You will be able to read a review of the European Forum in the November issue of OPI magazine.

Noordwijk, Netherlands