OPI publishes Swimming with Piranha in Germany

OPI and Martin Wilde Associates (MWA) have released a new market research report that investigates the use of Amazon for office product purchases in Germany.

OPI and Martin Wilde Associates (MWA) have released a new market research report that investigates the use of Amazon for office product purchases in Germany.

One of the key findings of the report, Swimming with Piranha in Germany, highlights the growing strength of the e-commerce giant: In Germany, 34% of OP buyers have purchased core office products from Amazon.de in the past 12 months.

The report is based on in-depth interviews with over 400 core OP purchasers in Germany and includes some surprising findings about how buyer age and company size affects the use of Amazon for OP sourcing.

Swimming with Piranha in Germany explains why German buyers choose to – and choose not to – buy OP products from Amazon, both now and in the future. 

The report also offers key advice for both OP resellers and vendors on how to best respond to the company’s extraordinary progress in the German market to date.

For more information and to order the report visit www.opi.net/piranha-de