OPI launches Swimming With Piranha… In Germany

Following the success of Swimming with Piranha in the UK and US, Martin Wilde Associates and OPI are launching Swimming With Piranha... In Germany.


Carrying out the same research programme as the original report, the German version will feature the results of 400 interviews with B2B end-user OP buyers in Germany. The research will also cover all business sizes and activities.

The study is an in-depth look at what Amazon means for the OP industry both now and in the future. Swimming with Piranha investigates the world’s biggest e-tailer and addresses question such as:

  • What types of businesses have bought OP from Amazon in the last 12 months?
  • What kinds of products – and what share of end-users’ total OP purchases – are currently being purchased from Amazon?
  • To what extent is Amazon used for making price comparisons with offline resellers?
  • Which OP supply channels have lost out to Amazon?
  • Do customers navigate directly to Amazon or do they just search for products online and find themselves at Amazon?
  • Once at the Amazon site, do customers prefer to buy from Amazon or from an Amazon Marketplace seller?
  • How will OP sourcing from Amazon change in future?

Swimming with Piranha… In Germany will be available from May 2015. This authoritative report is available for only €2,750 (£2,200).

For more information, please visit www.opi.net/piranha-de

London, UK