New look for Office Friendly

UK and Ireland office products dealer group Office Friendly has launched a fresh identity and a new website.


UK and Ireland office products dealer group Office Friendly has launched a fresh identity and a new website.

The organisation said the refreshed look aligned with a “new era and the next phase of [its] development”. More details can be found in the Office Friendly press release in italics below.

UK & Ireland dealer group Office Friendly launched their refreshed identity today. They’ve archived their old colour scheme along with the ‘OFDA’ term adopting a fresher, more fitting colour scheme with navy, representing traits such as strength, trust and loyalty and orange, signifying their creative, energetic and friendly side. Better reflecting who Office Friendly are as an organisation and how they fit within the industry today.

At the recent Office Friendly Entrepreneurs Experience conference back in October, the group gave a sneak preview of the new identity, explaining how the timing aligns with the new era and the next phase of Office Friendly’s development. The dealer group has moved forward with greater diversification in products and services, expansion in the Office Friendly community, and is in the final planning stages of new investments and initiatives that will benefit the community.

Office Friendly’s Managing Director Jeanette Bresitz commented: “With so much progression at the group in recent years, it was the right time to bring our identity in line with our fresh ideas and outlook.” She added, “The team and board are currently working on many new ideas and refining our current services, so it fits well with our outlook for the future.”

Office Friendly recognises each dealer member’s business as unique. Each has a dedicated business development manager who works with each business to understand their plans, needs and challenges – where they build tailored plans to support their specific business objectives.

Office Friendly’s Head of Sales Alex Stone said: “It’s clear to see that the way we’ve transitioned as a business post-COVID and our service proposition attracts businesses of a certain mindset, in particular growth-orientated dealers. When sitting down with some of our newer Office Friendly members they tell us time and again about the value they gain in being part of our community. With so many progressive dealers in the UK today, the future is bright for the business supplies industry.”

Their refresh also welcomes the launch of a brand-new website, built entirely in-house by the group’s Kascaid marketing team using a variety of the latest digital techniques. Every element from website build, creative and copy has been created by a member of the Kascaid team. Bresitz added: “It’s brilliant having such a fantastic skill set within our team which has enabled us to bring to life our ideas and showcase all our benefits and services through our website that the team have crafted themselves.”

Office Friendly’s new website doesn’t just showcase its services, it’s built to give member businesses even more resources with something on almost every page that offers tools and information to learn, develop and stay informed. The site gives a crystal-clear overview as to the services members benefit from for those looking to partner with a dealer group. It’s also the gateway for the group’s free training and development hub, Pioneer.

Sheffield, UK