It’s a rarity these days for a national stationery and office products trade show to have support from all sectors of the channel, but Italy’s Big Buyer event continues to attract the country’s leading manufacturers, wholesalers and resellers, and a growing number of international participants as well.
With its reputation for a relevant and high-level conference and educational programme, Big Buyer’s goal is to strengthen dialogue and develop synergies between manufacturing, wholesaler and reseller partners.
Focus on the future
"For the 2014 edition, our mission is to provide exhibitors and visitors attending Big Buyer with guidelines for developing their sell-in and sell-out strategies," says Mariella Nasi Pfeiffer, owner of show organiser Edinova.
"Over the years, operators have unanimously appreciated this strategic approach and have continued to provide information on how to create an event that always looks to the future. In fact, Big Buyer is an event based on direct cooperation between Italian and foreign players and leading associations in the sector as well as on the ongoing exchange of market visions."
Edinova says this year’s event has already achieved one of its main goals: to strengthen its international horizons. "Many companies have already re-confirmed their participation and this year, more than ever before, the event will be attended by many exhibiting companies and foreign parent companies that believe in the growth potential of the Italian market," adds Pfeiffer.
A large number of foreign buyers are also expected to attend Big Buyer. "Many of them have already registered to take part in the next edition and have asked our staff information on how to better organise their presence at the trade fair," states Sales Manager Simonetta Pfeiffer.
Edinova – assisted by industry experts – is busy finalising this year’s conference and seminar programme. In addition to the traditional meeting organised by AIFU (the Italian association of office suppliers), which last year saw the participation of BPGI CEO Barrie Hayes, who gave a widely appreciated talk on global trends in the business supplies market, a debate will be held on relations between manufacturers and resellers, with a particular focus on how to operate more profitably.
Aesthetics and functionality are the criteria for the Best Design award and, for the eighth consecutive year, a jury of experts will have the task of selecting the top product from all those exhibiting in the Design, Form & Functionality area.
Comprehensive product range
In 2014, Big Buyer will expand its exhibition space for the hobby, creative and fine arts categories after receiving growing interest from leading companies in the sector. Other product categories include: computer accessories, writing instruments, back-to-school supplies, office paper, print consumables, gifting, leather goods, office machines and equipment, stationery and party supplies.
In addition to foreign-made products, Italian goods will once again be highlighted with a ‘Made in Italy’ tag. "This represents a guarantee of added value and an advantage for brands and companies that will certainly be appreciated by all visitors," stated Edinova.