Leading visual communications manufacturer Bi-silque is hosting a group of around 20 US dealers at its global headquarters in Portugal on Friday.
The visit is part of a Destination Portugal incentive the vendor ran through wholesaler Essendant. As well as senior execs from the wholesaler, dealers on the trip include Garvey’s, Innovative, Stephens and WB Mason.
“Essendant and its top dealers have played a strong role in the fast-growing North American division of Bi-silque/MasterVision the past few years, and we are thrilled to be able to host them at our facilities,” said Chief Commercial Officer Beth Wright.
“Our goal is to give them a view of an innovative European manufacturer focused on these categories that will drive new business for their future. And of course, have some fun.”
OPI will also be in attendance, so look out for more details and pics on opi.net and in the November issue of OPI magazine.