ACCO claiming industry first for Rexel promotion

ACCO Brands says its new Rexel combined 'buy and try' and 'cashback' promotion in Europe is a first for the office products industry.

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ACCO Brands says its new Rexel combined ‘buy and try’ and ‘cashback’ promotion in Europe is a first for the office products industry.

The campaign for the Rexel brand of auto-feed shredders means that customers can now claim up to £100 ($150) directly from Rexel when they purchase models in the shredder range and also benefit from a 60-day ‘buy and try’ offer.

“It’s the first time in the office products industry that these offers have been combined in this way and we are confident it will support dealers in making the sales case for Auto Feed,” said Chris Gaskell, Senior Director of Channel and Brand Marketing, ACCO Brands Europe.

“Customers will be able to claim cash back directly from Rexel, ensuring that our partners’ margins are maintained.”

Aylesbury, UK