As independent dealers across the US get ready for its Advantage Business Conference, SP Richards urges them to face the challenges ahead.
You can reminisce about and take stock of the past or predict and look forward to the future, but what’s really important – indeed the most important factor of all – is to act Right Now!
And that’s the message for SP Richards’ 16th Advantage Business Conference (ABC) event, this year held at the beautiful Gaylord Opryland Resort and Convention Center in Nashville, Tennessee, the home of country music and Jack Daniel’s.
Alluding to rapidly changing times in our industry, SPR’s SVP of Marketing Jim O’Brien says: “Vendor consolidation continues. Office Depot and OfficeMax have begun their long-anticipated integration. Our theme for 2014 – Right Now! – suggests a needed sense of urgency. Right Now! needs to become a mission statement for all of us.
“In many cases, our businesses require more expertise in areas such as jan/san, safety, cleaning & breakroom and coffee services. We also may need more sophisticated marketing tactics, more cohesive digital platform strategies, and better adoption and use of analytics. For these, the time is Right Now!”
How to profit from change is one of the core areas that is being addressed in ABC’s Your Business Source (YBS) seminar sessions, aimed at YBS members only.
The overall question of how to transform your dealership will be covered both in the YBS sessions as well as during the general Advantage seminars and workshops, both held on the second full day of the event.
The first day, meanwhile, having been kicked off by a general session with highly-anticipated keynote speaker Seth Godin, is given over to the ABC Office Products Expo and the first part of the North American Office Products Awards.
The OPI team will again be present in full force at this year’s ABC, to present the NAOPA, provide a daily update on what’s happening at the show and, of course, talk to as many delegates – and hopefully OPI readers – as possible. See you in Nashville!