The ODP Corporation’s Office Depot has announced the launch of a new brand campaign call Imagine Success.
The retailer is targeting its core customer base of small business owners, home office workers, teachers, parents and students with the new campaign, which it describes as a “brand platform”. It will feature success stories, videos, articles, studies, buying guides and useful strategies via Office Depot marketing campaigns and on various social media channels, including its own The Stepping Stone content hub.
To mark the launch of Imagine Success, Office Depot is running a contest called Success in the Making over the next four weeks. Entrants are being invited to submit a short video, photo or essay describing what success means to them and how Office Depot has helped or could helped them get there.
“We’re excited to learn how our customers define success, whether it’s acquiring a customer with new marketing materials, creating a productive learning environment where students can thrive or in ways we haven’t yet thought of,” said Wesley Brinkhurst, VP of Marketing at Office Depot. “With the launch of our Imagine Success platform, we plan to engage with our customers differently, learning more about how we can provide innovative solutions, create meaningful connections and put them in the spotlight.”
You can watch a campaign video below:
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