HP shifts stance on remanufactured supplies

As the European Union moves towards regulation related to the circular economy, HP Inc is to cooperate with remanufacturers in the region.

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As the European Union moves towards regulation related to the circular economy, HP Inc is to cooperate with remanufacturers in the region.

Details of an HP programme called SecuReuse were unveiled at an industry conference in Brussels this week. The OEM is initially working with three remanufacturers – Alktin, KMP and Peach – that will result in authorised HP original supplies with a genuine HP chip being available in the remanufacturing value chain.

In a statement to OPI, HP said: “In response to customer feedback, we’re pleased to announce the expansion of reuse options for European consumers through our SecuReuse solution for select remanufacturers on ink and toner cartridges.

“With SecuReuse, remanufacturers can now reset HP chips in select reused cartridges so consumers can easily monitor ink and toner levels, receive alerts when they are running low, and keep their printers up to date. This initiative also reflects HP’s ongoing collaboration with the European Union to support its Circular Economy Action Plan (CEAP) and represents the latest step in HP’s commitment to a circular economy that benefits consumers and the environment.”

In response to customer feedback? Possibly. But if that was the case, why does it appear these supplies will not be available until the end of 2025 or early 2026? One would assume this is not a timeline specified by customers nor would it, from a technology and supply chain point of view, take 18 months – or more – to implement a solution.

Still, this is clearly a step in the right direction in terms of promoting cartridge reuse and underlines what can be achieved when the spectre of legislation is looming.

Brussels, Belgium