Event Preview: CORE Live 2017

Two years after Essendant held its first Center of Reseller Excellence (CORE) Live event in Nashville, Tennessee - where the wholesaler also revealed its new name and branding strategy - business and facilities essentials suppliers and customers ar


 The multi-day event will be held at the Mandalay Bay Resort and Casino in Las Vegas, Nevada, from 6-8 February 2017. 

Themed ‘Art, Strategy, Science, Revolution’, the conference will bring together a broad cross-section of the industry in an environment of interactive learning and engagement. It will explore best practices across a number of topics, provide access to industry leaders and the newest products, review the best sales techniques, and share the latest marketing solutions, all in an effort to make the wholesaler’s customers successful in an increasingly competitive market.

“The expectations of business buyers are evolving faster than ever. Today’s most successful companies are continuously innovating, using a powerful combination of customer obsession, technology and data to improve their customers’ experiences and keep them coming back,” states Michael Hauck, VP of Marketing and Digital Services at Essendant. “To help resellers better understand this new market, Essendant will provide consumer research, key trends, and new marketing and digital services to help resellers adjust and adapt their strategies to be successful.” 

Customer engagement

CORE Live will offer Essendant customers the opportunity to engage with the wholesaler’s leadership team – there has been a fair amount of change since the last CORE Live event, starting at the very top with current CEO Bob Aiken – as well as experts in the areas of marketing, digital solutions, sales and merchandising. In the process, they will hopefully discover new approaches of how to embrace the art and science of winning in today’s market. 

In addition, customers will learn about the key role strategy plays in achieving and exceeding their goals.  Being able to network with peers and create new connections will no doubt help in that endeavour.