Proficiency Group’s marketing conference ‘huge success’


24 May 2005 – Sunbury-on-Thames (UK): Proficiency Group’s recent ‘Beyond B2B Marketing’ conference, held on 18 May in Manchester, was a huge success, according to organisers, achieving a 7.6 out of 10 success rate on delegates’ "happiness survey".

Managing director of Proficiency Group Peter Frost said: "With lots of speakers from big brands such as Viking Direct, the event was a huge success. It provided a tremendous insight into the personalisation of B2B marketing – what we have renamed ‘B2U’ marketing."

Proficiency Group is holding a London version of the event at the London Paddington Hilton on 22 November.