Practical steps for resellers entering China


29 March 2006 – Shanghai (CHN): A step by step guide to help foreign resellers set up in China is to be published by Martin Ma, former chairman and founder of Shanghai-based retailer OfficeMate, in association with OPI.

Access China, which comes with a 4-hour complimentary personal consultancy with Ma, contains detailed data from the Chinese market and practical advice for resellers looking to enter China’s OP market or expand presence there.


Ma has been involved in the Chinese OP industry for 12 years. He said: "The report is a real business plan written from the foreign perspective as well as an operational report for a company that is planning on moving to China, so it is very practical. It contains a lot of analysis and studies of the industry and is based on real figures and current players."


As China’s OP industry matures, market volume is increasing and demand is rising. But as Ma observes, no reseller holds more than a 0.5 per cent share of the market, which leaves abundant opportunities in the country for foreign resellers.


The report will come out at the end of April. Orders made by 30 April save 15 per cent. For more information or to purchase a copy of the report, please visit