Philips re-enters PC space

26 November 2004 – Amsterdam (NL): Philips Electronics has started making PCs for the first time in a decade, the company has announced.

The Dutch electronics giant, which is Europe’s largest consumer electronics producer, had exited the PC business in the early nineties after suffering heavy losses. But the company has now introduced six PC models, branded Philips-Freeline, through British retailer Dixons, as well as a limited number of shops in Ireland, Spain, Italy and the Nordic countries.

A spokesperson for the company described the move as "a tactical decision to take an opportunity that came along".