The eagle-eyed readers among you will have spotted the slight change to the OPI logo on the cover to mark our 25th anniversary this year. Things are coming along nicely as we get ready for our big birthday bash in Chicago in November to coincide with our 2016 Global Forum, and we hope to see many friends, old and new, there for this special occasion. Watch out for more details coming soon!
I love the breakroom picture in the Breakroom Category Analysis – it says it all, really, doesn’t it: “Amazing breakroom spaces”. And it’s certainly been an amazing category for those resellers that have embraced diversification out of traditional office supplies.
We’ve got a lot of great breakroom-related content in this month’s Breakroom Special – see the Category Analysis (look out for that picture!) for details of a European wholesaler that’s seeing 25% growth in this category. Still not sure how to sell breakroom products? Look no further than Dan Ragan’s article for some top tips.
For an-depth view at how the wider business supplies market is evolving, a must-have resource is the annual State of the OP Industry study published by OPI and Martin Wilde Associates. The latest report has just been published and we’ve got a special ‘teaser’ for you in this issue.
Have a great month.
Andy Braithwaite, Editor-at-large