5 mins with… Niek von Reth

Niek von Reth is European Business Development Manager Print for ALSO.


What’s your life philosophy? 

I’ve never really had a personal slogan, but within the work environment it would be to always do the best you can as well as helping others to develop and exceed themselves. 

Other than that, enjoy the little things in life. Long-term plans are fine but don’t let them steer your life too much. Influences beyond your control can change everything in an instant.

What’s your most prized possession? 

My daughter.

Your favourite gadget?

I love the Uber app. Unfortunately, it’s not allowed in the Netherlands, but it’s a great way to order a taxi and follow it in real time.

What’s your favourite cuisine?

I like the concept of tapas, but with the twist of having small portions of many different cuisines in one meal.

Describe yourself in one sentence.

A positive mindset, inquisitive and humorous, but also impatient. 

What’s your guilty pleasure?

I love to do last minute short city or country trips, especially by car – just going out and discovering new things.

Do you have any nicknames?

When I was younger, friends used to call me ‘The Duke’ because of my non-typical Dutch surname.

Your favourite place to visit in the Netherlands?

The province of Zeeland. Many small picturesque harbours, beaches and old fishermen homes.

What personal item do you have on your work desk?

A stress ball. The rest of the desk is covered with invoices, papers and other printed materials (someone needs to keep the printing business alive ϑ).

What do you do in your spare time? 

Spend time with family and friends.

What words do you use the most?

Yes, but…

What’s your ‘specialist’ subject?

Developing new automated business technologies and then taking them into the field and marketing them.

What makes you happy?

When traffic is light and I can drive fast. 

Favourite author? 

Stephen King.

What is the hardest thing you’ve ever had to do?

I can’t mention it here. But ask me one-on-one and I’ll tell all.


Describe your current job. 

European Business Development Manager Print for ALSO.

If you weren’t doing your present job, what would you like to be doing? 

I only started this job last August and I have many exciting challenges in the upcoming years developing ALSO’s online print marketplace – WePrintSmarter. So I really can’t think of any other job I would like to do right now. 

The industry figure you most admire and why?

Ursula Burns, former CEO of Xerox. She was the first African-American woman to head a Fortune 500 company. She changed it from a traditional copier business into a document technology and business processing outsourcing company.

What do you like best about the OP industry

I like that it keeps on developing – moving away from hardware to a full service-driven industry.

If you could change one thing about the industry, what would it be?

Make multi-branded print services more accessible to SMB resellers. Actually, that is something I’m currently working on and developing…