2 November 2006 — Swindon (UK): Pentel has raised more than £37,000 ($70,649) charity Breast Cancer Campaign in just two months.
The writing instrument manufacturer became a corporate partner of the charity in May this year, aiming to raise £25,000 by December 2007. The company launched a special edition pink barrelled version of its Line Style ballpoint pen, donating 20p to Breast Cancer Campaign for every pen sold.
The pink barrelled Line Style started making an appearance in store at the beginning of September and two months later Pentel revealed that it had not only hit, but vastly exceeded, its original target. Pentel made the announcement on Friday 27 October, to coincide with the Charity’s biggest annual fundraising event, Wear It Pink day.
Duncan Savage, Pentel Marketing Director, said: "We are ecstatic that we have achieved our target so early on in our special promotion for Breast Cancer Campaign and would like to thank our customers especially for the enthusiastic way they’ve got behind this product and promoted it so successfully."
"Spurred on by our success and our customers’ brilliant support, we are aiming to raise £100,000 by the end of 2007 and, based on the success that we’ve had to date, we’re more than confident that we will achieve it."