Panda in icons drama

Bulgarian OP retailer and wholesaler Panda Coop published icons on its website that were almost identical to those used by Staples.

The icons, displaying slogans such as ‘savings’, ‘special buy’, and ‘new low price’, were of identical colour and design to the icons used by Staples in its spring 2004 buying guide.

When approached by OPI, Panda, a franchisee of Office 1, promptly changed the icons on its website and said the mistake was the fault of an external designer, who had been hired by Panda to manage the website design.

A spokeswoman for the company told OPI: "After noticing the problem, our first step was to dismiss our web designer. Our second step was to exchange the pictograms with Office 1 logos."