OPI and AnswerCo offer readers cross reference tool



27 March 2006 – London (UK): In order to enhance our impartial offering to the market, OPI has partnered with tech provider AnswerCo to offer readers a revolutionary new industry cross reference tool at a fantastic price.


This powerful database, which was bought from Daisytek Australia by former ex-Daisytek gurus Bruce Capper and Mark Walpole in August 2003, has now grown to include 1,800 global OP and computer consumable manufacturers, and 1,200 manufacturers and their respective model numbers.


The system enables resellers and wholesalers to efficiently cross reference, identify and compare products, and find out which manufacturer is supplying a product. It also lists ways for resellers to up-sell products and become more competitive.


Capper and Walpole explain: "The system can make a massive difference to a wholesaler’s and reseller’s efficiencies and sales operations. For example, if a customer is buying a printer, the database lets them know all the other products that go with the printer such as supplies, options, and accessories (both OEM and compatible) so that the retailer is able to promote all up-sell items as well as the printer itself."

In order for OPI readers to benefit from this innovative new system, OPI is offering an introductory offer of 25% off normal subscription rate. For more information, please visit


or call 214-267-9377.

If you are a manufacturer and would like to be listed in the database, or update your current listing in the cross reference system, please email