OP drives Post Office retail revolution



25 August 2005 – London (UK): The Post Office has begun the first phase of a radical makeover of its retail business, in partnership with ISA Retail, that will include the stocking of a core range of Post Office branded office supplies.


Other new products on offer will include CDs, DVDs, books, electrical equipment and seasonal items such as Back-to-School merchandise, all product categories that have been aggressively targeted by a number of UK retailers in recent years, especially Tesco, Asda and Amazon.


Customers at the Post Office’s 540 direct managed branches will benefit immediately from the new offering, followed next year by all of its 14,600 network outlets (sub Post Offices), as part of a refurbishment programme which aims to transform outlets into contemporary shopping environments.


The Post Office is the largest retail and financial services chain in the UK and enjoys enviable traffic – some 94 percent of the UK population lives within a mile of a Post Office branch while the chain’s stores receive an average of 28 million customer visits every week, accounting for almost 3 billion transactions every year. The results of nine-month trials in 6 pilot branches revealed revenues doubling over the period.


Gordon Steele, Post Office sales and marketing director, told opi.net that this development will capitalise upon the Post Office brand which he cites as being the most respected and trusted brand in the country.


"Our partnership with ISA is set to revolutionise the Post Office’s retail offer," said Steele. "Post Office branches occupy some of the best retail space in the country. Through transforming these outlets…and offering great value for money products, we will set a real challenge to high street retailers across the UK."


ISA chief executive Bruce Robinson added: "We’re looking forward to working with the Post Office to bring a whole new shopping experience to its branches across the UK."