OfficeStar Europe is teaming up with marketing firm Interact to enter the Italian market in January 2005.
The UK and German OfficeStar model will be replicated in Italy with members being granted exclusive geographic trading territories and protected by a commitment that once full geographic market coverage has been achieved no further members will be admitted.
Recruitment of Italian members will begin in October with a formal launch at November’s Big Buyer Fair in Verona.
Staines (UK)
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