Officepoint extends telemarketing service


26 February 2007 — Staines (UK): Officepoint has extended its telemarketing service to include targeted prospecting databases.

The group is working on its members’ behalf to qualify, refine and enhance data before passing it on to the dealer. The group is aiming to greatly improve response rates for dealers and achieve better returns on their investments.


Beckie Shaw, Officepoint’s telemarketing manager said: "We’ve had such a positive response to our telemarketing service and we’re delighted to be working with members to further enhance their direct marketing efforts. The database service is a brilliant opportunity for our members to focus their efforts on intelligent targeting strategies."


She continued: "Too often organisations confuse direct mail with direct marketing and become disillusioned with poor results. With our help dealers can realise the benefits of a targeted prospecting campaign."


To find out more, contact Beckie Shaw on 01784 466744.