OfficeMax launches ImPress campaign


16 January 2007 — Naperville (IL): OfficeMax has launched an aggressive multimedia marketing campaign to support the introduction of OfficeMax ImPress, the company’s new identity for its print and document services operations.


The marketing campaign’s feature element is an OfficeMax ImPress-printed 28-page custom-bound special section of the 28 January issue of the Wall Street Journal.


Harold Mulet, EVP for OfficeMax, said: "We’re in the business of creating a company’s best image."


He continued: "If we can print and bind a portion of one of the most prestigious business publications in the world, imagine what OfficeMax ImPress can do for customers and their documents!"


OfficeMax ImPress national network radio and newspaper advertisements will debut in mid-January.