Office Depot goes mobile with go2


31 August 2007 — Santa Ana (CA): Office Depot has chosen Santa Ana-based mobile media company go2 for its first national mobile marketing programme, reports DM News.


The firm will serve Depot advertisements across its network and provide a WAP site complete with store location and "geo-targeted coupon-serving" features.


Consumers who visit the office products retailer’s go2 site will find text-based links to weekly specials, the ability to sign up for an email newsletter, as well as a click-to-call customer service link.


The site currently features just the Office Depot logo, with the aim — according to Lee Hancock, go2’s founder and CEO — to provide a mobile experience that’s accessible by the largest number of handsets.


"This is the beginning of a long relationship with Office Depot, and their first exposure to mobile users," said Hancock. "There are more than a hundred million handsets in the US, but how many of them are Treos or iPhones-


Hancock said that go2 would be able to expand and upgrade the site as warranted, as the company currently optimises various go2 sites for cutting-edge phones.


Representatives from go2 and Office Depot met at a mobile marketing conference earlier this year, and after a few months of negotiation, worked out the particulars of the deal. According to DM News’s sources, the Delray Beach-based office supplier had already established a budget for mobile and was just searching for the right partner.


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