Office Depot goes mobile with go2

 

31 August 2007 — Santa Ana (CA): Office Depot has chosen Santa Ana-based mobile media company go2 for its first national mobile marketing programme, reports DM News.

 

The firm will serve Depot advertisements across its network and provide a WAP site complete with store location and "geo-targeted coupon-serving" features.

 

Consumers who visit the office products retailer’s go2 site will find text-based links to weekly specials, the ability to sign up for an email newsletter, as well as a click-to-call customer service link.

 

The site currently features just the Office Depot logo, with the aim — according to Lee Hancock, go2’s founder and CEO — to provide a mobile experience that’s accessible by the largest number of handsets.

 

"This is the beginning of a long relationship with Office Depot, and their first exposure to mobile users," said Hancock. "There are more than a hundred million handsets in the US, but how many of them are Treos or iPhones-

 

Hancock said that go2 would be able to expand and upgrade the site as warranted, as the company currently optimises various go2 sites for cutting-edge phones.

 

Representatives from go2 and Office Depot met at a mobile marketing conference earlier this year, and after a few months of negotiation, worked out the particulars of the deal. According to DM News’s sources, the Delray Beach-based office supplier had already established a budget for mobile and was just searching for the right partner.

 

Latest Articles

Continued growth for Manutan

European MRO and business supplies reseller Manutan has reported a slight sales increase for Q1 2018/2019. For the three months…

SourceOne rebrands

US-based business supplies dealer SourceOne Office Products has announced plans to change its branding. From late January, the company will…

Global Imaging Systems rebranded

Business technology solutions provider and Xerox subsidiary Global Imaging Systems (GIS) will rebrand as Xerox Business Solutions from 5 February…