Novus China, a subsidiary of the German manufacturer Novus, has struck a strategic agreement with Officemate allowing the Chinese logistics and reseller chain to manage the sales and marketing of its business in Shanghai.
General manager of Novus China Ye Weidong said: "Novus China will continue to manufacture products in China but will let Officemate manage its products and customers in the reseller channel."
Officemate CEO Martin Ma said: "The first step is in Shanghai and it is on a trial basis before moving to other parts of China. It’s a demonstration of Novus’ trust in Officemate to be more professional in the reselling business." The trial started on 1 September. (see ‘infinity and beyond’, page 28)