24 March 2005 – Uxbridge (UK): Following on from the success of the BIG promotion in 2003 and 2004, Esselte is launching the DYMO Effect campaign in April, to give the company’s thriving labeling business a further boost.
Esselte are putting £1.5 million ($2.8 million) into an advertising blitz that will include ad spaces in 23 daily and Sunday newspapers in the UK and Ireland – as well as the leading office/secretarial magazines; a national poster campaign; and a direct mail programme to over 300,000 consumers.
DYMO products have experienced a growth rate of 60 per cent over the last two years, contributing to a UK labeling market worth £40 million per year with an annual growth rate of 20 per cent.
