Newell targets SoHo


18 July 2007 — Atlanta (GA): Newell Rubbermaid has created a new technology global business unit to target the SoHo market.

The creation of the unit was aided by Newell’s recent takeover of PSI Systems, supplier of internet mailing and shipping solutions used by small and home offices. Endicia products and services allow users to print postage from their computers, track packages and create customised PC postage.


Mark Ketchum, president and CEO of Newell, said: "The acquisition of Endicia is an important step in the evolution of Newell Rubbermaid. This transaction helps us leverage our other technology brands and to create a technology global business unit within our office products group."


Steve Marton, Newell’s group president, said: "We continue to develop solutions to meet the changing needs of our consumers. The acquisition of Endicia is an important piece of our strategy of offering small and medium-sized businesses a full range of shipping and mailing solutions."


Harry Whitehouse, founder of PSI Systems, added: "The Endicia team is excited about joining Newell Rubbermaid, a leader in the office products industry. Our products and services strongly complement its existing mailing and shipping solutions for small, medium and home-based businesses."