New recruit for interACTION


European wholesaler alliance interACTION has signed up French OP wholesaler RP Diffusion as its 11th member.

RP Diffusion, which was formed in 2002 with the merger of Nordipa and Distributeurs Associés, employs 300 people and currently operates out of four locations.

The French company will be the exclusive distributor in France for interACTION’s Q-connect brand.

Total sales for the alliance’s members now reach 11.3 billion ($1.7 billion).

Deinze (BEL)